The company events are an element of the culture of internal communications. They can be roughly divided into three types: educational, entertainment, and intellectual.

Educational events include trainings for team interaction and formation of internal communications, various types of corporate seminars, and conferences. Entertaining events include all corporate celebrations. The format of entertainment events can be different.

The group of intellectual events includes such events that basically carry the task of personal development of each employee. This can be rope training or a trip organized by a company to tourist places, intensive tours, etc.

Why Are Company Events So Popular Today?

The events are a powerful PR tool that works precisely because:

• Employees like courtesy and attention (and any event implies a select circle of invitees);
• People prefer to work in a relaxed atmosphere;
• Any events are always focused around a specific topic and attract the attention of everyone;
• We all strive for entertainment because that is human nature.

How Do Company Events Benefit Your Business?

The choice of the format of the event largely depends on the goals that the company sets for itself when initiating the event. The main tasks that are solved with their help are the cohesion and motivation of employees. However, the range of tasks solved by holding corporate events can be huge:

• Promotion of corporate values;
• Introduction of new employees;
• Strengthening the company’s image (i.e. increasing loyalty);
• Mobilization of human resources for a new project;
• Receiving income.

Promotion of Corporate Values

Core values ​​are the essential, consistent set of attitudes of an organization. They ​​create the basis for ensuring employee engagement, high motivation to achieve a common goal, initiative, team spirit, and company commitment.

To manage business performance and employee engagement, management needs to create a value structure, identify key values, and promote their acceptance by employees through the system of internal communications and company events.

Introduction of New Employees

Everyone has probably at least once had to feel anxiety and discomfort when moving to a new job. Do you remember this? A lot of questions are being asked to you. It is not known how to behave. What and to whom can I say? What communication style should you follow? How to dispose of the workplace and tools?

The lack of answers to these questions, the resulting disorientation, and anxiety, of course, reduces the efficiency of the new employee. It is clear that time will pass and the newly arrived employee will be able to adapt to new conditions. But this time can be quite long. Therefore, it is in the interests of the enterprise to reduce the adaptation time to a minimum and in the shortest possible time to get the maximum return from the hired newcomer.

In this connection, the company events allow the employee to adapt to new conditions, get to know the team better, and master the specifics of work.

Strengthening the Company’s Image

Special events are one of the most effective public relations tools, through which a PR specialist forms or promotes a positive image of the company in the eyes of the public.

Organization of events helps:

• Tell about services and products;
• Form a positive perception;
• Expand connections;
• Show well-being;

Mobilization of Human Resources for a New Project

Strategic human resource management can be defined as a comprehensive approach to personnel management, aimed at developing and implementing its competencies necessary to ensure the sustainable competitive advantage of the organization and achieve its strategic goals. This type of company management is based on human potential as its core value.

The concept of strategic human resource management includes the mobilization of human resources. This can be successfully carried out by holding events that rally the team, informing people about the features of the activity, determining the main ways to achieve the intended goals.

Receiving Income

As it is known, employee motivation is one of the most effective ways to increase business income. Therefore, events are a great way to show employees that their personal income depends on the profitability of the enterprise. This will push them to put as much effort into the work as possible.

Thus, company events can really benefit your business. Organize different types of events, motivate employees and make a profit!