On the forums, entrepreneurs get to know each other and their further interaction at a professional level. At such events, people generate ideas, which then become successful in the market. To make a cool event, follow the trends and be on the same page with the audience.
Remember that the reputation of the organization depends on the conduct of the forum. If the event went well, then the flow of customers will increase, and if not, then problems will begin that will have to be promptly resolved.
For the forum, keep in mind the topic of the event: it must be clear to all participants. Consider activities so that the audience does not get tired of monotonous speech.
Forum sometimes combines two or three formats: seminar, presentation, business meeting. To ensure that the event runs smoothly and the company receives a positive response, please use our services.
Services for the organization of conferences, forums and other business events include the definition and solution of a number of tasks that are in demand in the modern business space:
Drawing up a program for the event, determining a plan for speeches and negotiations;
Selection of the appropriate premises for forums and conferences – conference hall, auditorium, meeting room, etc., depending on the specific event;
Decoration, decoration and branding of halls, drapery with fabric, floristry;
Manufacturing of printed products and souvenirs, brand book of the project;
Full technical support of the event – LED projection screens, 3D consultants, music and light-projection equipment; simultaneous translation during a conference or seminar; photo and video filming of the conference, teleconference;
Logistics and transfer – receiving guests at a train station or airport, ensuring an organized and timely arrival of participants at the event venue;
Search and selection of hotels for accommodation of event participants;
Catering – banquets, buffets, coffee breaks;
Providing leisure for the participants of the event (cultural and entertainment programs – excursions, thematic exhibitions, etc.), identifying routes for walking around the city.
The success of each company depends on both external and internal factors. Among everything that affects the promotion of goods or services in the modern market, the use of high-quality and effective PR technologies is of great importance. The list of ways to maintain the company’s image and build its reputation includes holding conferences, forums, seminars, presentations, business lunches, etc. Under our leadership, a variety of business events of various levels and status were carried out, in which from 20 to 1500 people took part.
Organization of business conferences is suitable for both large companies and small organizations. If for some it is a way to assert their position in the market, for others it will be beneficial in promoting their product or service. The organization of forums and conferences is also in demand for the exchange of experience between companies involved in projects and developments in the same area of activity. To a large extent, the success of such events depends on the effectiveness of the approach to the issues of their organization. The organizers of the event act as a liaison for the participants. It largely depends on them how friendly the atmosphere of the event will be and how constructive the communication of its participants will be.
Despite the growing adoption of digital technologies in everyday and business life, the expansion of the use of Internet communications, the organization of conferences and events remains one of the leading ways to inform the target audience about the activities of your company, present your products or present certain business services. At the same time, modern technologies can even significantly facilitate this process, allowing even an international conference to be carried out without the need for a real physical presence of all participants, which is not always possible for some of them due to lack of time and the opportunity to make a long trip. The virtual presence at a business event of its individual participants is becoming a common practice. For effective, reliable and efficient delivery of audiovisual information to the event participants. If you need to hold a Moscow conference at a high professional level, then feel free to contact our company.
You can rely on our agency for conferences and similar events with confidence. Professionalism, creative approach and considerable experience allow us to solve all the necessary organizational issues, creating convenient and favorable conditions for holding conferences and congresses.
Many companies in their activities are faced with the need to organize business events of various levels. This could be a closed round table, an industry conference, or even a major international symposium. The need is dictated by various reasons: from marketing tasks to promote goods in a highly specialized market to the desire to unite industry professionals in order to achieve common goals. According to TimePad, the market leader in online event organization and registration services, in 2016 more than 130,000 events were organized using their platform, and the number of new organizers was 31,000. make your event desirable and attended by the target audience.
Identify the audience’s need for your event
You have thoroughly analyzed your internal business tasks and came to the conclusion that the best solution is to hold an industry event. However, since any such event implies participation in it not only of you, no matter how urgent the topic may seem, you first need to make sure whether it is interesting to those you want. see. It is necessary to understand how fresh the idea is, whether the problem that you want to discuss and disassemble “in molecules” is close to people. And most importantly, how deeply they have already considered the topic at past industry events or individual sessions, and what new things do you have to say: the latest trends, statistics, deep analytics, case studies and much more. In other words, first make sure there is demand and relevant supply. You can start with a survey on social media or by email (using specialized services such as SurveyMonkey). Thus, you will receive information about topics of interest to your colleagues, you will be able to adjust the agenda and get feedback from colleagues even before the conference itself. The best event is the one where people want to be, and shouldn’t.
Details are everything or almost everything
Remember, no matter what event you start, a certain percentage of the audience will be people who attend industry events more often than their own place of work. Therefore, both the content itself and the organization at all its levels are important. Professionals notice absolutely everything and have the opportunity to compare events of different levels. Therefore, it is so important to take care of every detail in advance: from registration of participants with a clear brief of employees, a complete list of accreditation and high-quality printing to checking each of the involved halls for technology, following the timing, etc. Any ill-considered trifle can spoil the impression of the whole event. The following logically follows from this point.
Entrust the organization to professionals
If you do not have a marketing department with a dedicated team of event organizers with extensive experience in organizing events, then you should transfer the logistics into the hands of professionals. Working with content and speakers, drafting a program, negotiations with the venue, organizing catering, technical equipment, import and export of equipment, installation work, development and production of the necessary printing, audio and video materials, invitation and registration of participants, management of listeners flows and much more – these are all well-established processes that must be managed by professionals. The task of the organizers is to plan and divide areas of responsibility and give a high-quality result to the customer at the exit.
